Wednesday, 21 May 2014

Scholl Velvet Smooth Express Pedi

While watching TV today, my sister and I watched an advert that was trying to sell the new Scholl Velvet Smooth Express Pedi. When the advert ended, as a joke, I said “imagine if someone was so stupid enough to do this to their feet everyday and run out of skin?” Because the process is that it sands down the dead skin, making feet feel smooth. But what happens when your feet are perfect clean and there’s no dead skin? Does it remove your healthy skin? “What if one day they’re sanding their feet away and suddenly touch bone and are finally relieved.” After a seconds worth of laughter, the both of us paused at the same time and stared at each other, suddenly realising how good a plot this was for my Final Major Project, along with fitting the creepy element very well.




“I rely on professional to do my hair and makeup looking great. And for my feet I rely on a professional too. New Scholl Velvet Smooth Express Pedi’s advanced micro rollers softly remove areas of hard skin so thoroughly that your feet are left luxuriously soft. And for aftercare try Scholl Intense Serum to keep feet feeling silky smooth. Perfect for when your feet need to look their best. The new Scholl Velvet Smooth Pedi; our new effective way to softer feet.”


I think this would be a very effective topic to cover, especially in todays day when everyone, especially girls strive to be perfect in every way. Having the best clothes, the most trendy hair, pouty lips, slim yet hourglass figure, tiny hips, big boob and a big butt, fresh manicures and pedicures. Now, the feeling of the skin is also being advertised and perfection is encouraged yet again.

Therefore I’d like to show people something that could encourage them to not follow these trends and join the race to perfection because it does not exist. Having tiny hips with big boobs and a big butt is illogical and you physically wouldn’t be able to hold yourself up because of that uneven distribution of body mass.

I would like to show people something serious and shocking that does happen today. Not only to the people who have the mental illness, but to everyone else too; on a smaller scale of extreme. I want to give people a positive message, for them to learn something positive and apply it to their lives and tell others about it. I want my work to effect people in a story way and I believe this sudden spur of inspiration can be of real help and fit my brief along with my belief in story morals and animation style.

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